I like weird beers so once I saw one called Jam Sandwich from No Frills Joe in one of my favourite bars in Lincoln I was always going to order at least a small one. After a quick Google I can tell you No Frills are based between Dartford and Gravesend, pretty much right on The River Thames and if you're local they will try to deliver beers to you within an hour of you ordering them, which is quite an offer. I'm pretty sure they're a fairly new microbrewery as I've certainly never heard of them before but they seem to have a decent selection of beers, although they all look a bit light for my taste.
If you're looking for Jam Sandwich in a can it comes in a 330ml and says that 'it qualifies as a substantial meal, for sure. It's deceivingly mild and pleasant aroma invites you to take a big gulp and then it hits you like a train! It's thick and juicy, underlined with some serious bitterness that kicks in at the right time to make everything better. Always unpasteurised, unfiltered, unfined and vegan. No frills.' All of this sounds quite punchy and I can tell you that on tap it pours a hazy orange with a decent white head that sadly fades quite quickly.
Jam Sandwich from No Frills contains a certainly not to be messed with 7.5% alcohol making it pretty potent for an IPA. The aroma is quite pleasant with the expected, if unusual jam smell mixed with some slight citrus notes. The texture is surprisingly thick for an IPA or even a DIPA but certainly not unpleasant. Sadly the bit that lets the beer down the most is the taste. Sure it does have a strawberry jam flavour, but not a very good one and I'd say it's more jam doughnut than jam sandwich but that's just been picky.
What I would say is that this is a fairly unique beer and for that if nothing else No Frills Joe should be applauded. There's nothing deeply unpleasant about Jam Sandwich, but then again much like the lunchbox filler itself it's not exactly an exciting concept. I'm going to give Jam Sandwich from No Frills Joe Microbrewery 6 out of 10. It's a decent, and as far as I'm aware unique effort but it's not really one I'd rush out and buy again. Plus if I was going to have a beer that tasted like a doughnut I think I'd rather have a custard or choclate one.